WHY DO GUESTS FAVOUR HOTELS THAT KEEP SUSTAINABILITY AS A PART OF THEIR CORPORATE AGENDA AND SHARED VALUES?
The hospitality industry is one of the most dynamic sectors in the world: It places its customers at the heart of its operations and works to deliver the best experience possible. However, with changing times and changing demands of new age travellers, what are hotels doing to keep up with them and stay relevant despite the fierce competition in the industry?
A term which is widely regarded as a game changer in the 21st century has been a growing concern.
The hoteliers today are using all-natural, essential oil-based custom formulated amenities that are free from harmful Paraben and sulphates. Cruelty free toiletries made without preservatives and artiﬁcial ingredients that are packaged in recyclable containers are a win-win for the user-experience. Embracing a sustainable business culture can make a huge dierence in attracting and retaining guests.
The hotels are taking a step further and investing in high quality bathroom guest amenities & hotel toiletries products, whilst balancing with sustainable business principles at every point of the value chain. Paying attention to these little details can have a dramatic impact in enhancing the corporate brand image.
If you incorporate sustainable values as a core part of your brand, you can use this to win loyal customers who come back for more and refer your hotel to their friends. The hoteliers need to create a balance considering profitability and guest experience as the two most important aspects of a hotel business. Nevertheless, it is possible to be successful while also being sustainable and responsible.